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The
TeleSouth View on Spamming
It
seems everybody has an opinion on everything. Unsolicited e-mail is
no different. There are people on the Internet that live for sending
it, and others that live to spam those who send it. It is not an issue
of who is right and who is wrong it is just a matter of opinion.
Is it Legal?
"US Code Title 47, Sec.227(a)(2)(B), a computer/modem/printer
meets the definition of a telephone fax machine. By Sec.227(b)(1)(C),
it is unlawful to send any unsolicited advertisement to such equipment.
By Sec.227(b)(3)(C), a violation of the aforementioned Section is
punishable by action to recover actual monetary loss, or $500, whichever
is greater, for each violation.
"What
does this mean?
Who knows. The U.S. government has declared the practice of spamming
unlawful, however, there are many grey areas still. One
point of view, as a Web Presence Provider (WPP), we see much
more of the effects of spamming as do users. We see how it effects
our customers, our servers, and the public's perception of companies
that do business on the Internet.
Spamming is a numbers game.
Spammers send their messages to say 1000 addresses, with hopes of
1/2% response. This means that 995 messages were either returned or
sent to people who just did not care. The truth is most users are
irritated by this form of solicitation and marketers who use this
method do more harm than good for their business. Have
you ever seen a spam from a hospital? How about a spam from
AT&T or MCI? My guess is no. Spamming is a form
of marketing that irritates many more users than it benefits and therefore
companies who care about their reputation do not participate. Spamming
is left for the MLM'ers selling magic hair tonic and anti-wrinkle
cream. Overall, these spams create a general prejudice on all companies
who do business on the Internet, thus slowing the acceptance of on-line
commerce.
What is the difference between bulk-mailing and bulk
e-mailing?
Sending solicitations via the regular mail requires an investment
on the senders part. When the mail is received, the recipient
has a choice to accept it and read the offer or throw it in the trash.
The recipient does not have this choice when sent a unsolicited
e-mail however. The message is stored on their server, taking
up space. The recipient has no choice but to download the message
in order to delete it. Many users still have to pay per
minute for Internet service either for connection time or for long
distance charges.
More Dangers of Spamming
Although many think the recipients of the spams are the main
victim, ISP's (Internet Service Providers) are hurt the most by spammers.
Their networks get flooded with spams and both their lines and server
slow down causing their customers to go looking elsewhere for a dial-up
provider. Recently there has been a new trend for ISP's to get
revenge on spammers. The ISP will investigate the spam and find
the domain of the spammer. They will then remove that domain
(or block the domain) from their name server, thus preventing thousand
perhaps even millions of browsers accessability to that domain. The
legality issues of this practice are just as nebulous as the legality
of spamming itself. Once an ISP blocks your domain from their
users, it is very difficult to prove that it is blocked and even more
difficult to get this undone.
Anti-Spammer
Activists
For every spammer, you have a ASA (Anti-Spammer Activist).
These are the users that attempt to track down the origin of
the spam and send a meaningless threat or a vulgar message or every
party associated with the address of the spammer. Although some
of these ASA's have good intentions, they just create even more junk
e-mail flowing through the Internet, slowing down connection times
and using up valuable hard disk space that could be better used for
storing orders. Very rarely does a spammer use their real e-mail
address nor do they send the mail from their ISP's mail server. These
spammers do every trick in the book to hide their identity or just
use sombody elses.
A Solution?
We do not have one. We are not looking to make waves by putting
an end to unsolicited e-mail. What we can do is implement policies
that we believe will most benefit our customers and the Internet community
in general. At TeleSouth, we provide our customers with much
information and many tools they can use to market their business so
they do not have to resort to spamming.
The TeleSouth "No Spamming" Policy
Explained
The
following is taken from the TeleSouth Operating Policy.
- "(vii)
Advertising, Solicitation and Name Harvesting. We are proud to have
a strict "no-spamming" policy. It is a definite violation
of TeleSouth policy and is cause for immediate termination."
TeleSouth
reserves the right to terminate any user for spamming (as defined below).
- "You
may not use TeleSouth to send unsolicited advertising, promotional
material, or other forms of solicitation to any other TeleSouth
Members except in those specified areas that are designated for
such a purpose (e.g., the classified area) unless you receive the
express permission of the Member. You may not use TeleSouth to collect
or "harvest" screen names of other Members without the
express prior permission of that Member. Members cannot send unsolicited
messages in any form to other Members without their permission (
a request by the user).
TeleSouth
reserves the right to block or filter mass email solicitations on or
through TeleSouth Servers.TeleSouth can block certain known spammers
from their servers if it becomes necessary.In addition, you:
- a)
may not use your TeleSouth POP account to send such solicitations
- b)
cannot send any unsolicited e-mail message(s)from their TeleSouth
POP account
- c)
may not use your domain name or IP address, any sites (names, URL's
or IP addresses) belonging to TeleSouth or the TeleSouth name in
any non-appropriate postings or e-mail solicitations you choose
to participate in anywhere on the Internet.
If
a user chooses to ignore the advice of TeleSouth and use unsolicited
e-mail as a form of marketing, they cannot list their domain name that
resides on their TeleSouth server anywhere in the solicitation, including
return e-mail addresses list their IP address that resides on their
TeleSouth server anywhere in the solicitation, including return e-mail
addresses
Spamming FAQ
Why don't you host sites that spam, even if they do not use
your servers for spamming?
All ethical issues aside, our contracts with the communications companies
that bring us connectivity to the Internet do not allow it. Hosting
a spammer gives TeleSouth and our ISP a bad name in the Internet community.
We also will do our part as an WPP to eliminate spam from the Internet.
What about sending unsolicited e-mail to our own customers?
This is fine. E-mail can be a very effective way to distribute
information to customers. However, this is where many "grey
areas" come up. How are they a customer? Do they know
they are a customer? Are you trying to sell them something or
mearly sending an announcement? Do they have a means of getting
off your list if they request it?
We have many users on our site. What if a user decides to ignore this
policy and spam anyway?
We are reasonable and we take this into consideration. We will
ask you to inform the user of the policy and make sure it does not happen
again. If they continue to send unsolicited messages their account
will be in jeopardy. We strongly discourage customers giving users
free web space, e-mail accounts or autoresponders. This is breeding
ground for spammers
Customers who choose not to follow the rules regarding unsolicited
e-mail will be charged $50.00 for each complaint received by the TeleSouth
management. This charge is meant to discourage people from abusing
this policy.
Are you saying that there is a limit to what kind of legal business
I can promote on my web site?
Not at all! You can use your Web site for any legal purpose (adult
sites excluded). You just cannot use unsolicted e-mail to advertise
services or products.
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